ARTICLES BY PAUL DUPONT

Why You Can't Afford To Ignore Content Clusters
3/24/2021

A content cluster provides context as well as a logical path for readers.
Outcomes Driven Marketing (ODM): A Model for Business Growth In The Information Age
9/29/2020

A Model for Business Growth In The Information Age.
Stop Looking For Customers, Start Attracting Them
9/29/2020

The key to gaining buyers’ permission to participate in the early stages of their journey is to provide them with relevant, helpful content.

Paul DuPont

Paul Dupont is a visionary with 25 years’ experience leading commercial operations in companies that offer complex technical solutions to solve the most pressing issues for businesses in an impactful way. His expertise includes strategic planning, new product development, implementing new business initiatives, guiding marketing activities to include direct and digital methods, optimizing sales operations, and creating remarkable customer experiences. His personal involvement as a business leader has delivered an immediate and long-term return on investment. He has used his Outcomes Driven Marketing strategy in a variety of organizations with extraordinary results. Paul can be reached at pauldupont1212@me.com.

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