ARTICLES BY JOE COGLIANO

  • Getty Images - 1170541989 Knowledge Idea Transfer
    Content Marketing: Tell Me Something I Don't Know
    6/8/2021

    Content that engages readers by addressing the challenges they face is a great marketing tool for water and wastewater solutions providers. However, too many companies still focus this effort on themselves and their product while most readers have a strong filter for an advertisement that’s dressed up to look like helpful content.

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Joe Cogliano

Joe Cogliano is a writer for Water Online, covering issues that impact the water and wastewater industry. Joe spent nearly 15 years covering business news before serving as a Department of Defense contractor, where he supported marketing and communications for an Air Force small business research program. Joe earned a journalism degree from Ohio University.