Marketing Do's & Don'ts When B2B Trade Shows Return7/27/2021
A global pandemic meant B2B marketers couldn't spend money on in-person events for many months, but will they continue to think outside the box when the temptation returns?
A Guide For Mapping Content To The B2B Buyer's Journey4/20/2021
Creating, classifying, and analyzing content according to the stages of the buyer's journey enables marketers to identify potential buying activity and share that valuable insight with their sales team.
Creating Content Is Half The Battle (But It Doesn’t Win The Buyer Attention War)4/12/2021
B2B marketers are often too enamored with driving traffic to their website instead of distributing content where your buyers are more likely to engage with it.
The Data Problem Marketers Don’t Know They Have2/16/2021
B2B marketing and sales teams have robotic data-related issues that are silently wreaking havoc on their ability to understand buyer’s journeys and engage their prospects.
How A Small B2B Marketing Team Secured Over $28M In Quotes In Less Than A Year1/26/2021
Adapting to the new normal by replacing trade shows with a content marketing program helped close $6 million+ in new business.
Inside An OEM’s Buyer’s Journey For Manufacturing Partnerships11/16/2020
This behind-the-scenes look at one drug delivery device OEM’s two-year buyer’s journey represents the complexities involved in evaluating suppliers.
From The Editor: 2021 B2B Marketing Predictions9/30/2020
It’s time to face the music: We won’t be dancing at trade shows anytime soon.
The Engagement Engine: An Exercise For Content Marketing Success9/30/2020
A framework to fueling sustained growth by linking marketing with market opportunity via long-term, strategic thinking.
From The Editor: What A Marketer Learned From Sales Meetings9/30/2020
Many complain about the disconnect between sales and marketing, but few will take the first step to bridge the gap by attending each other's regular meetings.
The Risk Of Confusing Thought Leadership With Selling9/30/2020
B2B buyers engage with – and find immense value in –thought leadership content, but only when marketers focus on helping during the early stages of the buyer’s journey (not on selling).