FROM THE EDITOR
Late last year while we were distracted by rising inflation and an imminent recession, ChatGPT was released by OpenAI. It showed up like Uncle Harry at your holiday party, the one that does all the cool magic tricks. The youngsters love him, but the adults feel threatened.
What exactly is ChatGPT? It depends on who you ask, but it will certainly impact B2B content marketing and will remain one of the most talked-about additions to our digital landscape for a while. And it can even join the conversation.
Where will it fit into our current suite of marketing and sales technology, if it fits at all?
This edition of our newsletter features an excellent article contributed by Adam Smartschan of Altitude Marketing that explains what ChatGPT is, its strength and limitations, and how it can help B2B content marketing operations.
And there’s more too: adding purpose to your martech purchasing decisions, defragging your martech stack and getting your technology to support business outcomes.
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Chief Editor | Follow Your Buyer