So You're Thinking of Working With An Agency

At Follow Your Buyer, we spend most of our time focused on the relationship between B2B buyers and sellers. However, agencies can also serve an important role in business development, but they aren’t well understood by B2B companies.

We don’t often get to hear candidly from agencies, but today I’m speaking with Beth Willers, Principal at White Matter Communications, an agency that helps life sciences companies better communicate their value to buyers. Hear what she has to say about working with agencies.