Newsletter | June 21, 2023

06.21.23 -- Friend or Foe-The Relationship Between AI and B2B Sales

 
     
 
 
 
     
 
  In This Issue:  
     
 
 
 
     
 

FROM THE EDITOR

 

Friend or Foe-The Relationship Between AI and B2B Sales 

 

Everyone is chatting-it-up about ChatGPT and AI these days. There are loud voices that both oppose and praise this technology that many believe will change the molecular structure of the digital sphere.

 

There is a great deal of discussion about it among marketing and sales professionals. Some feel they will be replaced by robots and others think that it may be the answer to all their problems. Somewhere in the middle lies the truth.

 

Helping B2B marketing and sales professionals be the best they can be is our mission at Follow Your Buyer, and sometimes that means reducing fears and reigning in unrealistic jubilation. The best way to do that is through information and knowledge-building. And this edition of our newsletter is aimed at those purposes.

 

We have a great article from Adam Smartschan of Altitude Marketing on how AI can be used by B2B salespeople. Several editions ago, we published a related article by Adam that explained how marketers can best use ChatGPT and we’ve included that in this edition as well. And we use our understanding of the buyer’s journey to help you find the right mix of marketing technology in a complex and overwhelming environment of choices.

 

Have every edition of our newsletter delivered to your in-box by signing up here: send me the Follow Your Buyer newsletter each week!

 

- Perry

Perry Rearick

Chief Editor | Follow Your Buyer

prearick@followyourbuyer.com
 

 
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