FROM THE EDITOR
A Charcuterie of Best Thoughts
Charcuterie boards have been around since the 15th Century, but the culinary art has experienced a resurgence in popularity of late. Who doesn’t love hanging out with your besties over a platter of delicious bite-sized portions of cured meats, cheeses, veggies, fruits, and breads?
Charcuterie is as much an experience as it is a meal. It is meant to be savored at a casual pace with others. And that is the intent of this edition of our newsletter.
Each Monday we publish a “thought for the week”, a bite-sized piece of content intended to help you improve your B2B marketing and sales operations. It is the most read content we publish. We offer sales follow-up tips, best ways to understand your prospects, advice on how to develop content ideas, or often, simply ways to think about marketing and sales in a fresh new way.
I encourage you to get together with some work colleagues, unpack this selection of “thoughts for the week”, and discuss ways in which you can apply the Follow Your Buyer methodology with your team and achieve extraordinary results.
Perhaps do it over lunch with a real charcuterie board!
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- Perry
Perry Rearick
Chief Editor | Follow Your Buyer
prearick@followyourbuyer.com
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