FROM THE EDITOR
What’s driving digital transformation?
It depends on who you ask and how they define it. One thing for certain is that nearly every business on the planet is undergoing some form of digital transformation. For small businesses it may be no more than establishing a webpage or social media presence. For large corporations it might be significant changes to their business strategy through technology innovations.
For the B2B marketing and sales teams I speak with, it generally means better understanding their buyers and connecting with them more efficiently and effectively. But it’s important to know that it isn’t accomplished by only slapping a new piece of technology onto your organization.
Companies that are undergoing digital transformation typically describe it as changes in organizational structure, processes, and human behavior. And it is supported and enabled by technology.
The feature article in this week’s newsletter comes from an interview I had with Sean Russell, the chief commercial officer at Premier Research, a clinical research organization for biotech, specialty pharma and device innovators. It is a story about problem solving, "Kaizen", and business transformation, and it has a great ending. You'll want to read it!
What’s driving digital transformation? It still depends! Let me know what you think. Not sure what Kaizen means? You can learn more about that in the newsletter too!
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Thanks for reading - Perry
Chief Editor | Follow Your Buyer