Newsletter | September 14, 2022

09.14.22 -- What are you doing for the autumnal equinox?

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What are you doing for the autumnal equinox?


In a little over a week, the earth will mark another autumnal equinox, the transition from Summer to Fall.


This causes many inhabitants of the northern hemisphere to lament the end of summer. For those of us who live in Colorado, we start thinking about skiing, and we begin our snow-dance rituals. Crazy you say? Perhaps! You can send the negative emails to me.


For many B2B companies, this also marks the beginning of planning season. And don’t we all wish we can finalize our plans and get budget approval before the holiday season hits? Maybe this year!


To mark the beginning of planning season, we’ve developed a newsletter dedicated to the art and science of planning. The intent is to immerse yourself, before you begin planning, in some of the best practices in refining business strategies and developing marketing plans that will achieve measurable results.


I wish you a good planning season and feel like this is the year you’ll get budget approval before the winter solstice.


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Thanks for reading - Perry

Perry Rearick

Chief Editor | Follow Your Buyer


Exclusive Content From Follow Your Buyer
Plan Like There Are No Rules

When asked, most organizations will describe their planning process like this--establish objectives, define supporting tasks, identify resources, set a timeline, determine how results will be measured, communicate the plan, and execute. When followed this process will lead to reasonably good outcomes, however, most of us don’t really plan this way. What our planning processes lack is effective planning guidance that offers purpose, direction , and motivation.

Outcomes Driven Marketing (ODM): A Model for Business Growth In The Information Age

A Model for Business Growth In The Information Age.

Marketing Through Economic Uncertainty

The Commerce Department recently announced that the United States economy has contracted for two consecutive quarters this year, 1.6% and .9% respectively. This data, coupled with an inflation rate of 9.1%, an increase in nominal consumer spending by 8%, and a lower-than-average unemployment rate of 3.6% has economists suffering from whiplash.

Are Your Marketing Tactics Supporting Your Business Strategy? If You’re Not Sure, Try Task And Purpose

I speak with a lot of B2B marketing professionals who describe their work as trying to manage chaos. Unrealistic deadlines, constantly changing priorities, emergency press releases that never get approved for distribution, and tradeshow collateral that must be created and overnighted are all in a typical day’s work. I’ve been in newsrooms less frenzied.

Marketing is intended to be the process organizations use to engage target audiences, nurture customer relationships, develop business, and, ultimately, generate revenue. But too many organizations are drowning in tactics that are not linked to their business strategy. To gain clarity, think task and purpose.