THOUGHT FOR THE WEEK - The Follow Your Buyer Story
Over the past several decades, B2B buyers, enabled by digital content, have transformed the way they make purchasing decisions. This significant change has been disruptive for B2B solution providers who are finding it difficult to capture the attention of prospects using traditional approaches to marketing and sales.
It has been exciting to witness this evolutionary transformation of the buyer's journey for me as part of Life Science Connect, a B2B publishing company. The result is the Follow Your Buyer philosophy for B2B marketing and sales centered on helping, rather than selling, the buyer throughout their complex journey to make purchasing decisions.
This week’s thought is that story. You can watch it here, Follow Your Buyer!
I hope you have a great week!
Chief Editor | Follow Your Buyer