Newsletter | July 7, 2021

07.07.21 -- The Role Of Content In The Buyer's Journey

 
     
 
     
 
  In This Issue:  
 
     
 

FROM THE EDITOR

 

Content marketing is all about building relationships, which is why we're glad the Follow Your Buyer community reaches all the way to Australia. That's home to Felix Krueger, the expert host of The State of Sales Enablement podcast. He was kind enough to let me talk about B2B buyer's journeys on a recent episode.

 

This week's featured article is a podcast. When you have 23 minutes to spare, check out our conversation about the B2B buyer's journey, how it's changed, and how content can help sales and marketing teams be a part of it.

 

Thanks for reading (and for listening). Special thanks to Felix for the podcast invitation. Check out his blog here, it's packed with great content marketing resources.

 

-Abby

 

Abby Sorensen

Chief Editor | Follow Your Buyer

asorensen@followyourbuyer.com
 


 

     
The Role Of Content In The Buyer's Journey
 
 

Season two of The State Of Sales Enablement podcast is now live, and Follow Your Buyer is featured on an episode. Listen in as chief editor Abby Sorensen talks about the ever-changing B2B buyer's journey, how the pandemic will impact in-person events, and how content can help B2B sales teams.

 
 
 
 
     
The New Normal In B2B Marketing Is Already Here
 
 

This is a watershed moment for B2B marketers to reallocate marketing budgets to better align with the buyer's journey.

 
 
 
 
     
The Sales Funnel Is Not The Buyer’s Journey
 
 

It’s time B2B marketers start looking for leads about to start a buyer’s journey instead of leads at the bottom of the outdated sales funnel.

 
 
 
 
     
     
 
B2B Marketing Around The Web
 
Our Customers’ Complicated Buying Journeys
 

"Our customers are struggling," says David Brock. "We aren’t providing the sales resources most critical to helping them, so they are driven to find that support in other places." 

 
 
Steady As She Goes: Why Consistency Builds Better Long-Term B2B Marketing
 

"Keeping steady even in the high seas frequently encountered in B2B marketing is possible for marketers," says Lane Ellis in this guest post for TopRank Marketing. Check out what these five experts have to say about why consistency matters.