Newsletter | June 15, 2022

06.15.22 -- The Great Resignation May Not Be Over Yet




What? The great resignation may not be over yet?


I recently read several studies stating that employers will continue to face higher than average employee resignations this year. One found that more than 50% of marketers are considering leaving their current jobs in the next twelve months. Another characterized our post-pandemic recovery as fragile.


Fasten your seatbelts, we may be in for a rough ride for the remainder of the year. However, there are businesses that flourish during times like these, and they have defining characteristics that we can all adopt if we choose.


Our feature article highlights what we can do now and includes some best practices from the human resources experts at Mercer. 


We also have some great articles about successful businesses that embrace continuous improvement, do more with less, and approach every challenge with an underdog attitude.


Businesses that have higher than average employee resignations will experience disruptions only if they are unprepared. And there are things we can all do to prepare for, and possibly preempt, the turbulence.


If you never want to miss an edition of our newsletter and you haven’t signed up yet, you can do that here: send me the Follow Your Buyer newsletter each week!


Thanks for reading - Perry

Perry Rearick

Chief Editor | Follow Your Buyer


Exclusive Content From Follow Your Buyer
The Great Resignation May Not Be Over Yet

Hold it, last year’s great resignation may not be over, and it may not be temporary either! There is new research by Marketing Week stating that over half of the marketers surveyed are considering leaving their jobs.

Controlling Your Destiny: One B2B Company’s Story Of Continuous Improvement And Digital Transformation

Studies seeking to reveal what’s on the minds of business leaders nearly always include a large helping of digital transformation. Businesses of all sizes, types, and in all markets are undergoing digital transformations. Let’s face it, the entire world is transforming digitally.

How One Small Marketing Operation Does Big Things By Asking “What If” Questions

Like many of us, Janette Buechler, Director of Sales and Marketing Communication at Pharmatech Associates, a USP Company, was encouraged to use her imagination during her childhood, but perhaps with a little twist. Janette recalls playing a game with her grandmother called What If. They would propose what if questions to each other to stir their imaginations.

Outperforming The Competition With An Underdog Attitude

We love underdogs. Remember when the US hockey team earned a gold medal with an astonishing defeat of the Soviet Union in the 1980 Olympics? Or how about the perennial underdogs, AFC Richmond, coached by our favorite uber-optimist Ted Lasso.