FROM THE EDITOR
If you ask four people what content marketing is, you’ll get a dozen different answers, and they will likely all be right. That’s because content marketing is continuously evolving.
Skilled content marketers understand that there is an interdependent relationship between seller and buyer, marketers and prospects, creators and consumers, and content is the link.
While technology advancements have certainly transformed content marketing, the most important influencer on how content marketing has evolved has been the buyer.
We think this topic is so important that we’re dedicating the next three weeks to it, and we'll revisit it regularly. In this edition of our newsletter we define what content marketing is, introduce you to the concept of thinking like a publisher, and offer some tips on what to avoid.
And did you know that content marketing began in the year 1895? You can read about it in our "One More Thing" section.
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Thanks for reading!
Chief Editor | Follow Your Buyer