Newsletter | November 3, 2021

11.03.21 -- The Ever-Evolving Nature Of Content Marketing

  In This Issue:  



If you ask four people what content marketing is, you’ll get a dozen different answers, and they will likely all be right. That’s because content marketing is continuously evolving.


Skilled content marketers understand that there is an interdependent relationship between seller and buyer, marketers and prospects, creators and consumers, and content is the link.


While technology advancements have certainly transformed content marketing, the most important influencer on how content marketing has evolved has been the buyer.


We think this topic is so important that we’re dedicating the next three weeks to it, and we'll revisit it regularly. In this edition of our newsletter we define what content marketing is, introduce you to the concept of thinking like a publisher, and offer some tips on what to avoid.


And did you know that content marketing began in the year 1895? You can read about it in our "One More Thing" section.


If you never want to miss an edition of this newsletter, you can sign up here to have it emailed to you each week.


Thanks for reading!





Perry Rearick

Chief Editor | Follow Your Buyer


  Exclusive Content From Follow Your Buyer  
A New & Improved B2B Publishing Model

An effective publishing model today involves uncovering buyer intent using a reader-centric philosophy backed by data analytics. If that sounds complicated, it’s because it is.

Content Marketing Is...

Content marketing is a discipline that requires study and practice. It’s not a fad, a buzzword, or the next passing fancy. It’s a skill that needs to be developed and mastered.

What Not To Write About: 4 Content Marketing Traps To Avoid

It will only take 2 to 3 minutes to read this article. But a much larger time investment is required to take a close, critical look at an existing content library and plans for new content creation to evaluate whether content falls into these traps.

B2B Marketing Around The Web
Almost Half Of Marketers Plan To Recruit Staff Over The Next Three Months

One More Thing--John Deere’s The Furrow


John Deere published the first edition of The Furrow in 1895. It is accepted without debate as the first form of content marketing. The presentation model has evolved over time with technology advancements, printing styles, and the quality of paper. However, the most significant influencer driving any of The Furrow’s transformations has been its readership, the American farmer.


Read The Story Behind The Furrow, The World’s Oldest Content Marketing by Kate Gardiner.