Newsletter | November 22, 2022

11.22.22 -- The Cornucopia Edition

 
     
 
     
 
  In This Issue:  
 
     
 

FROM THE EDITOR 

 

In honor of the upcoming Thanksgiving holiday in the US, we’re serving up a special cornucopia edition of our weekly newsletter.

 

The intent is to stuff yourself with great content and then fall asleep on the sofa watching football.

 

So, we’re including a variety of our best articles and blogs, loaded with actionable information that you can apply to your B2B marketing and sales operations. Advice on content marketing, customer-centered messaging, effective lead follow-up, keeping up with the pace of change, and improving marketing and sales integration is all included.

 

Have every edition of our newsletter delivered to your in-box by signing up here: send me the Follow Your Buyer newsletter each week!

 

Happy Thanksgiving - Perry

Perry Rearick

Chief Editor | Follow Your Buyer

prearick@followyourbuyer.com
 


 

Exclusive Content From Follow Your Buyer
     
3 Keys To Ditching The Marketing Speak And Developing Relevant B2B Content
 
 

Typical B2B marketing overflows with overused, self-serving puffery like "best-in-class" and "results-oriented." As meaningless as these terms are on your homepage and brochure, using the same approach for your content marketing will almost certainly have disastrous long-term consequences.

 
 
 
 
     
How Well Are You Keeping Up With The Pace Of Change?
 
 

The pace of change impacting B2B companies and their marketing operations is increasing exponentially, and it is being driven by our buyers and the way they make purchasing decisions. 

 
 
 
 
     
Reframing The Relationship Between B2B Sales And Marketing
 
 

Exploring ways to improve the relationship between sales and marketing in B2B businesses is like venturing into the Sahara on foot without water. Rarely do business leaders intentionally set out to change marketing and sales operations, to include organizational structure and processes. We too easily retreat to the risk-free zone of “but that’s the way we’ve always done it.” However, the harsh truth is that this modus operandi is fraught with risk.  

 
 
 
 
     
Lead Follow-Up And Our Debilitating Need For Speed
 
 

Building a lead follow-up process around the principle of speed alone is a big waste of time and money. 

 
 
 
 
     
Content Marketing, Determining What To Write About
 
 

What do we write about? That is the most common question I hear from B2B marketing teams employing, or wanting to employ, a content marketing component to their strategy. It is a valuable question and deserves our best efforts!

 
 
 
 
     
     
 

We hope you were able to harvest plenty of value from this edition of our newsletter. We don’t often get to throw the word cornucopia into our daily conversations, so here is a little background on the word. Agricultural Facts: The History of Cornucopia | AgAmerica