Newsletter | August 25, 2021

08.25.21 -- Teaching Marketing To Your Non-Marketing Colleagues

  In This Issue:  



Planning for 2022 is officially kicking into high gear. It's time for marketers to roll up their sleeves and figure out how to continue navigating a pandemic, how to respond to increasingly digital buying activity, and how to respond to sales teams nagging them for good leads.


Part of planning marketing in 2022 should including bringing non-marketing colleagues into the fold. I'm talking about those coworkers who think "content marketing" means slapping a few hundred words on your company blog page. Or the colleagues who still think in-person trade shows are the holy grail of B2B selling.


In this week's featured article, we give marketing some ammunition for defending their future content marketing plans. The marketing function might just be the most important business unit in 2022. It's time to remind the rest of our teams of that fact.


Thanks for reading,




Abby Sorensen

Chief Editor | Follow Your Buyer


A Content Marketing Cheat Sheet For Non-Marketers

Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.

How To Explain Content Marketing To Sales & Executive Teams

Content marketing might not be a new concept for marketers, but it usually is for sales teams, and that's why marketers need to take the initiative to educate their colleagues about what it is and how it works.

Marketers Are From Mars And Sales Reps Are From Venus

Sales and marketing dysfunction can boil down to not having understanding or empathy for each other’s job.

B2B Marketing Around The Web
Updating Content For SEO: How To Teach Your Old Blog New Tricks

"There are at least five reasons to update an old post then write something new," says Andy Crestodina. And it all boils down to this, "’ll get better results with less effort." Check out his LinkedIn blog post for more details. 

Who Is Really Buying?

Payal Parikh, Director of Client Engagement at Heinz Marketing, writes, "Companies don’t make the buying decisions, people do." This blog post is a great reminder of that.