FROM THE EDITOR
In this edition of our weekly newsletter, we tackle how the informed buyer has disrupted B2B marketing and sales more than that puppy you adopted last year impacted your ability to have a complete night’s sleep.
The information available to help guide us through transforming our B2B sales and marketing can be overwhelming and leave us wondering where to begin.
Rather than offering a step-by-step prescription for you to follow, not yet anyway, we invite you to begin by looking at your B2B sales and marketing operations from the perspective of the buyer’s journey. We explore that with two great articles and a case study. And be sure to check out the One More Thing section at the end, a management tip from HBR.
So don’t cancel those Wednesday lunchtime ping-pong tournaments just yet. But we do encourage you to reset your expectations if that is the catalyst for your sales and marketing transformation plan.
If you never want to miss an edition of the Follow Your Buyer newsletter, you can have it delivered right to your e-mail in-box by subscribing here: newsletter sign-up.
If you already receive our weekly newsletters directly, thank you, we appreciate your readership and would love to hear from you. You can contact me directly at firstname.lastname@example.org
Thanks for reading!
Chief Editor | Follow Your Buyer