FROM THE EDITOR
Welcome to MarTech Mania!
According to the smart folks at MarTech Alliance, the global marketing technology industry is worth $344billion and growing, that’s up from $122billion in 2020. Wow, that growth is nearly on pace with the popularity of food trucks and zoom happy hours since the beginning of the COVID pandemic.
61% of marketers surveyed by MarTech Alliance for their 2021/22 Martech Report indicated that they plan to increase their spending on marketing technology in the coming year. The top reason for their increased investment in marketing technology is changing buyer behavior .
What that means is that many of us will be embarking on buyer’s journeys across a vast, complex landscape of marketing technology. So, in this edition of our newsletter, we try to imagine what that buyer’s journey might look like.
We also explore how the availability of information has spurred changes in buyer behavior, offer some advice on how to make a case for investing in marketing technology, and include a helpful glossary of martech terminology.
If you never want to miss an edition of our newsletter and you haven’t signed up yet, you can do that here: send me the Follow Your Buyer newsletter each week!
Thanks for reading - Perry
Chief Editor | Follow Your Buyer