12.17.19 -- Marketers Are From Mars And Sales Reps Are From Venus
From Travis Kennedy, publisher, Water Online
My lead post today offers a fascinating look at how sales and marketing professionals evaluate themselves and each other. I meet fine people in the water and wastewater market working on both sides of the aisle but many of the stereotypes shared here by my Follow Your Buyer colleague Abby Sorensen do ring true. As we approach the new year, a resolution to respect the others in the boat might be a great place to start. After all, we're all rowing in the same direction ... right?
For a very long time, sales and marketing teams could operate independently, and each team could be considered successful. That’s not the case today. It’s time for marketers to start empathizing with and understanding their sales teams. And it’s time for sales teams to start appreciating and trusting their marketing teams.
In part one of this discussion on net-new leads marketers learned how to combat the sales objection of, “We’re already working that prospect account. We only want net-new leads.” In part two, we’ll explain how marketing intelligence about active customers can be just as important as net-new leads.
The Water and Wastewater Equipment Manufacturers Association (WWEMA) is a Washington D.C.-based nonprofit trade association representing water and wastewater technology and service providers since 1908. We advocate, inform, and connect our members with key policy and decision makers and help our members increase their competitiveness and profitability in the U.S. and abroad. Visit us here to find out more about our organization and mission.
Many companies in the water and wastewater market are undergoing a digital transformation, whether within their evolving solution set leveraging smart water assets or within their marketing and communication strategies.
We’ve recently started to include our marketing blog editor in our sales meetings. Instead of being a complete waste of her time, it forced us to better prepare for each meeting and brought a fresh perspective into our meetings.