Blog | October 25, 2021

Linking Action To Outcomes


By Perry Rearick, Chief Editor, Follow Your Buyer

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Many of the B2B marketing professionals I speak with feel like they’re drowning in activities that have no connection to a desired business outcome or strategy.

If you’re one of these organizations and your marketing and communications plans for 2022 are looking a lot like 2021’s, you should probably review those CPR instructions you learned back in high school health class. Or better yet, stop the madness!  

B2B marketing departments tend to be go-to folks for any writing, graphic design, or editing sales notes in the CRM, you all know what I’m talking about. This causes a great deal of mission creep as marketing departments are saddled with responsibilities other than engaging target audiences and nurturing customer relationships that enable sales to develop business and generate revenue.  

As we enter the final quarter of the year, many organizations are planning marketing activities for next year. It’s a good time to pause and reconnect your marketing plans with your business priorities.

So why not outsource the napkin design for your employee holiday party and let your marketing team do marketing to help achieve the purpose you have for your business.