Newsletter | March 24, 2021

03.24.21 -- It's Time To Rethink Your Content Approval Process

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Let this sink in: "Despite the conventional wisdom that big ticket sales require in-person contact, 20 percent of B2B buyers said they would be willing to spend more than $500,000 in a fully remote/digital sales model. And 11 percent of all B2B buyers would spend more than one million."


That research, courtesy of McKinsey, means selling requires the right content to enable the digital buyer's journey. This is why you need content and need it now. Not next year, not next quarter, not next week. Now.


And yet many organizations have internal roadblocks and arduous approval processes that make it painful to create and approve content. This week's featured article reminds us to get out of our own way so that content can see the light of day as soon as possible.


Thanks for reading,




Abby Sorensen

Chief Editor | Follow Your Buyer


It’s Time To Rethink Your Content Approval Process

If you want to improve your content marketing strategy, start by streamlining how content moves from draft to delivery.

Expedite Your Content Approval Process With These 5 Questions

Content will see the light of day sooner if you ask pointed questions about the value each stakeholder brings to the content approval process and come to the table with real data.

How To Get SMEs To Play For Your Content Marketing Team

Tips for explaining content marketing to the subject matter experts who can make or break your content strategy.

B2B Marketing Around The Web
Omnichannel In B2B Sales: The New Normal In A Year That Has Been Anything But

"Even as in-person engagement reemerged as an option, buyers made clear they prefer a cross-channel mix, choosing in-person, remote, and digital self-serve interactions in equal measure." This latest McKinsey research is far from surprising, but it sure is critical for B2B sales and marketing teams to understand.

Increase B2B Content Marketing Success By Conquering 4 Conundrums

"Audiences are fatigued after a year of being necessarily glued to their screens. Without question, it’s growing more difficult to earn and sustain someone’s attention, not to mention drive action and engagement." Yes, that is certainly a conundrum, one of four Nick Nelson explains in this TopRank Marketing blog post.