Newsletter | December 16, 2020

12.16.20 -- How To Explain Content Marketing To Sales & Executive Teams

 
     
 
     
 
  In This Issue:  
 
     
 

FROM THE EDITOR

 

We know it's hard to explain content marketing to others on your team who are not marketers by trade. But a lot has been hard in 2020.

 

So let's buckle down and take these last few weeks of the year to get our teams on the same page. Let's teach them how to effectively identify, learn, help, engage, and understand buyers (through content, of course).

 

Thanks for reading,

 

-Abby

 

Abby Sorensen

Chief Editor | Follow Your Buyer

asorensen@followyourbuyer.com
 


 

     
How To Explain Content Marketing To Sales & Executive Teams
 
 

Content marketing might not be a new concept for marketers, but it usually is for sales teams, and that's why marketers need to take the initiative to educate their colleagues about what it is and how it works.

 
 
 
 
     
A Content Marketing Cheat Sheet For Non-Marketers
 
 

Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.

 
 
 
 
     
How To Get SMEs To Play For Your Content Marketing Team
 
 

Tips for explaining content marketing to the subject matter experts who can make or break your content strategy.

 
 
 
 
     
     
 
B2B Marketing Around The Web
 
Audience Personas: An Alternative Approach To Content Marketing Personas
 

"A great content marketing strategy places the focus on the continual growth of the audience as an asset with many, many attributes," says Robert Rose in this guest post on The Content Advisory.

 
 
100+ Content Marketing Predictions for 2021
 

A challenge for our Follow Your Buyer readers: how many of these predictions can you leverage to get more buy-in from sales and executive teams?