Newsletter | September 15, 2021

09.15.21 -- Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

 
     
 
     
 
  In This Issue:  
 
     
 

FROM THE EDITOR

 

When I first took the reigns for Follow Your Buyer, one of my first phone calls was to my former colleague Perry Rearick. A former colleague, I wanted to pick his brain about his time as the director of publishing at our sister brand, Life Science Connect. . Our conversation lasted nearly two hours, and he shared his unique insights on the different marketing-related challenges faced by marketing, sales, and executive personas.

 

One thing he said more than two years ago really struck a chord with me, "Marketing doesn’t have much empathy for how difficult the sales process is." As I got closer to the sales process, I realized just how right he was. I realized I would never fully understand the sales process unless I lived it every day.

 

And so I decided to move seats on our bus. I'm now in a sales seat, and it's been an eye-opening experience (in a good way). I quickly realized the Follow Your Buyer brand needed more attention than I was able to give in a part-time capacity. It made perfect sense to ask Perry to rejoin our team.

 

In many ways, Perry helped lay the foundation for the Follow Your Buyer brand. And in many more ways, he will continue to build on that foundation as the new Chief Editor. As a former officer in the United States Army Special Forces, I know he is up for this challenge. His leadership experience, coupled with his keen understanding of how marketing and sales should work, will serve him well as the new face of Follow Your Buyer.

 

This week's featured articles were all penned by Perry when he was a contributor to Follow Your Buyer. You can expect to see his name on many more bylines in the future.

 

Thanks for reading, and please give a warm welcome to Perry!

 

-Abby

 

Abby Sorensen

Executive Editor At-Large | Follow Your Buyer

asorensen@followyourbuyer.com
 


 

     
Communicating Your Value In The Information Age
 
 

Communicating your value in The Information Age means giving your prospect what they need rather than what you want.

 
 
 
 
     
The 3 Pillars Of Purposeful Content Marketing
 
 

When developing a content marketing strategy that will deliver positive business results, keep the three pillars in mind: value, relevance, and consistency.

 
 
 
 
     
The Trouble With Silos
 
 

No one gets excited about adding another meeting to their schedule, but the right kind can offer immediate improvement if you suspect important information is getting trapped in your separate marketing and sales silos.

 
 
 
 
     
     
 
B2B Marketing Around The Web
 
Google Makes It Official: Content Marketing Is Now The #1 Ranking Factor
 

"If your company has dragged its feet on making content marketing, the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face," says Michael Brenner in this article for Marketing Insider Group.

 
 
The Importance of B2B Brand Building
 

"Whenever I am asked 'who is doing everything right' in B2B, my answer is always the same: Salesforce," writes Peter Weinberg in this introductory note before his interview with Colin Fleming, SVP of Global Brands, Events and Customer Marketing at Salesforce. He continues, "As far as I’m concerned, Salesforce is the best B2B marketing organization in the world."