FROM THE EDITOR
Getting the best outcomes with your B2B email marketing!
Email remains the most prevalent form of outward-bound messaging for B2B companies.
We use it to promote products and services, deliver press releases, announce tradeshow attendance, and send routine newsletters. There is an economic ecosystem around email marketing that includes technology for automated delivery, list vendors, template providers, content creators and tools to measure results.
But email marketing operations are fraught with problems. To see evidence of this, look no further than your own in-box. How many of your incoming email messages are relevant to you? You probably spend a fair amount of time each day deleting emails that have nothing to do with your work or are simply unwelcome. If you use email marketing for your own outbound messages, you could be doing the same thing to others?
This edition of our newsletter is all about email marketing, the problems each of us have that we may not be aware of, what we can do to overcome those issues, and how to develop email marketing strategies and effectively measure the results.
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- Perry
Perry Rearick
Chief Editor | Follow Your Buyer
prearick@followyourbuyer.com
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