Newsletter | October 28, 2020

10.28.20 -- Expedite Your B2B Content Process With These 5 Questions

  In This Issue:  

From The Editor

This morning my dog boarded a bus to doggie daycare. The bus is dubbed the "Bark 'n Ride" (check it out). A local doggie daycare and boarding facility acquired a bus, retrofitted it with kennels, painted it, and started coordinating pickups and drop-offs to daycare.

The owner of this doggie daycare had no prior experience driving a bus full of dogs. His background is in breeding and training hunting dogs. He bought some land for that business. Then he built a dog park. Then he expanded to boarding. Then he opened a daycare. And now he owns a dog bus.

But there was no dog bus on day one. It took a lot of difficult steps to get there.

B2B marketers often get started with content marketing without understanding the many difficult steps it will take to generate leads that will bring in revenue.

This week's feature article is about one of those critical steps: Getting content created and approved (and quickly). If Joe from my local doggie daycare can single-handedly figure out a bus for dogs, then can't you get that white paper approved and distributed sooner rather than later? 

Thanks for reading. And please enjoy these pictures of my dog Rosie enjoying a recent trip to daycare.


Abby Sorensen
Chief Editor | Follow Your Buyer


Expedite Your Content Approval Process With These 5 Questions

Content will see the light of day sooner if you ask pointed questions about the value each stakeholder brings to the content approval process and come to the table with real data.

It’s Time To Rethink Your Content Approval Process

If you want to improve your content marketing strategy, start by streamlining how content moves from draft to delivery.

Recycled Content: Giving New Life To Your B2B Marketing Strategy

Waiting to have "enough" content should not preclude you from launching a content strategy. It only takes a few pieces of high-quality content to start helping your buyers.

B2B Marketing Around The Web
5 Steps To Jumpstart Your First 30 Days In A New Content Role

"How do you build a world-class content organization from scratch? Here is a look at my to-do list outlining what you need to get up and running in the first 30 days of a content leadership role." This blog post was written by Sheena McKinney way back in 2014 and it might be even more relevant today as B2B organizations shift from in-person events to a more digital strategy.

2021 B2B Content Marketing: What Now? [New Research]

"As a whole, this year’s B2B research provides valuable insights you can use to gauge your efforts vs. your peers and make the case to stakeholders." Content Marketing Institute has done it again with comprehensive research about how B2B organizations utilize content.