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FROM THE EDITOR
Embrace the FOMO and seek better results from your social media activity!
Think back to when you first began using social media as a B2B marketing channel. There’s a pretty good chance it was because others, perhaps competitors, were using it.
If you’re my age, you may have asked one of the younger members of your staff about it-making them feel especially valued BTW-learned some Canva basics, and took the leap. No real outcomes in mind, no strategy, no master messages, no content schedule, you just did it, and there's nothing wrong with that!
If this was your experience and you have never applied the same planning to your social media presence as you do the rest of your marketing communications, maybe it’s time.
This edition of our newsletter features a great article from Grace Peoples at Altitude Marketing, seven magnificent things you can do to get the most from your B2B social media marketing efforts.
Social media channels aren't intended to be free billboard space for our ads. When we operate in those spaces with an understanding that they are communities, our efforts will be much more impactul and rewarding. So, we've included several more articles on being human, including your customer's perspective in your content, and making real connections.
Have every edition of our newsletter delivered to your in-box by signing up here: send me the Follow Your Buyer newsletter each week!
- Perry
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Perry Rearick
Chief Editor | Follow Your Buyer
prearick@followyourbuyer.com
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