FROM THE EDITOR
Does your MarTech stack look like a Jenga tower about to collapse?
Maybe your part of a large organization that is an enterprise customer for a comprehensive MarTech suite with all the support that comes with it. But most of us have built our marketing technology stack piece-by-piece over time, adding and removing parts as our needs evolved.
When was the last time you inspected the structural integrity of your stack? If it’s been a while, or you never have, this issue of our newsletter offers some advice on how to begin.
Additionally, we have two articles from Abby Sorensen, our editor at large, delving into buyer behavioral analytics and what you will need to be an effective content marketer by thinking like a publisher.
If you never want to miss an edition of our newsletter and you haven’t signed up yet, you can do that here: send me the Follow Your Buyer newsletter each week!
Be careful, no sudden moves, you can contact me at firstname.lastname@example.org
Thanks for reading - Perry
Chief Editor | Follow Your Buyer