FROM THE EDITOR
I recently reconnected with an old friend. The last time I saw him, he was going through a rough patch. He was working all the time yet felt unproductive. He described himself as rudderless, just mindlessly drifting through each day. But something good had happened since I saw him last. He looked heathy, projected energy, and spoke with clarity.
He had found his om!
In Yoga, om is the origin sound, the sound from which all other sounds and words come. It is used during meditative stages of yoga to center the practitioner mentally, physically, and emotionally. And it’s what my friend says helped him “regain his purpose.”
Could your B2B marketing use a little om?
Does your marketing have a purpose? Is there a connection between your messaging and a business-related outcome, or something your target audiences even care about?
When our content becomes rudderless, it becomes noise to our target audiences, and they ignore it. The solution is to regain the purpose of your content marketing.
Content expert, Wendy Jacobson, is back with an excellent article on how to be more intentional with your content marketing. And there is much more to help you transform your content marketing into a purpose-driven operation that attracts customers.
Have every edition of our newsletter delivered to your in-box by signing up here: send me the Follow Your Buyer newsletter each week!
Thanks for reading - Perry
Chief Editor | Follow Your Buyer