FROM THE EDITOR
Differentiation, the Forgotten B2B Fundamental!
John Wooden coached the UCLA men’s basketball team to ten national titles in a twelve-year span. He is considered the greatest college basketball coach ever and his goal was to help his players be successful in life, not just basketball.
He is well-known for his “pyramid of success” in which he shares the building blocks, or character traits, for long-term success in life. He is also known for his focus on mastering the fundamentals. The first practice each year at UCLA started with how to properly tie your sneakers—starting at the bottom and working your way up. It doesn’t get more fundamental than that.
The best basketball players, coaches, marketers, and business leaders tend to have one thing in common, mastering and focusing on the fundamentals. In this issue of our newsletter, we do just that.
The articles are directed toward the critical fundamentals of B2B marketing, from differentiation to the buyer’s journey, from the four A’s of marketing to the essentials of content marketing.
So, we are intentionally disrupting that fast-break to your ABM campaign roll-out to sit down and examine how you're lacing-up your marketing shoes.
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Thanks for reading - Perry
Chief Editor | Follow Your Buyer