Newsletter | September 8, 2022

09.08.22 -- Are your marketing team's skills keeping pace with the real world?

 
     
 
     
 
  In This Issue:  
 
     
 

FROM THE EDITOR

 

Are your marketing team’s skills keeping pace with the real world? 

 

Because of the continuous, and often hectic, pace of B2B marketing operations, we convince ourselves that we don’t have time for training, professional development, reskilling, or upskilling. Yet, B2B marketing has undergone a significant amount of disruption, all stemming from how the buyer navigates their journey to make purchasing decisions.

 

For that reason, we dedicate editorial content on the topic of advancing the skills of marketing professionals. We think it is more important than ever as the rate of change continues to accelerate, and the skills of our marketing team members must keep pace.

 

This issue of our newsletter includes a great piece on upskilling and some tips on how to develop an effective upskilling program for your team.

 

We’ve also included some previously publishing pieces that offer tips on how to conduct ongoing professional development for busy marketing professionals, how to intentionally pause during your day to “sharpen your axe, and how having an underdog attitude can give you a competitive advantage.

 

Have every edition of our newsletter delivered to your in-box by signing up here: send me the Follow Your Buyer newsletter each week!

 

Thanks for reading - Perry

Perry Rearick

Chief Editor | Follow Your Buyer

prearick@followyourbuyer.com
 


 

Exclusive Content From Follow Your Buyer
     
Are Your Marketing Team’s Skills Keeping Pace With The Real World?
 
 

I’ve referenced Marketing Week’s 2022 Career and Salary Survey several times in the past couple of months because it contains some troubling data related to the high turn-over rate among marketers. I know what you’re thinking! That’s just the way it is, but I don’t accept that. Employee turnover is disruptive and bad for business, we should do our best to retain quality personnel.

 
 
 
 
     
Building The Bridge While Crossing The River — B2B Marketing And Sales Professional Development
 
 

**“Change is the dominant** fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening.” This was how John D. Louth, a principal at McKinsey, opened his presentation to a group of executives in 1964.1 It was true then, and it is true today.

Despite Louth’s clairvoyance, how many of us are intentional about helping our marketing and sales teams adapt to change? 

 
 
 
 
     
Take Time To Sharpen Your Axe
 
 

Are you speeding through your work and failing to sharpen your tools?

 
 
 
 
     
Outperforming The Competition With An Underdog Attitude
 
 

We love underdogs. Remember when the US hockey team earned a gold medal with an astonishing defeat of the Soviet Union in the 1980 Olympics? Or how about the perennial underdogs, AFC Richmond, coached by our favorite uber-optimist Ted Lasso.