FROM THE EDITOR
Are your marketing team’s skills keeping pace with the real world?
Because of the continuous, and often hectic, pace of B2B marketing operations, we convince ourselves that we don’t have time for training, professional development, reskilling, or upskilling. Yet, B2B marketing has undergone a significant amount of disruption, all stemming from how the buyer navigates their journey to make purchasing decisions.
For that reason, we dedicate editorial content on the topic of advancing the skills of marketing professionals. We think it is more important than ever as the rate of change continues to accelerate, and the skills of our marketing team members must keep pace.
This issue of our newsletter includes a great piece on upskilling and some tips on how to develop an effective upskilling program for your team.
We’ve also included some previously publishing pieces that offer tips on how to conduct ongoing professional development for busy marketing professionals, how to intentionally pause during your day to “sharpen your axe, and how having an underdog attitude can give you a competitive advantage.
Have every edition of our newsletter delivered to your in-box by signing up here: send me the Follow Your Buyer newsletter each week!
Thanks for reading - Perry
Chief Editor | Follow Your Buyer