FROM THE EDITOR
Are you facing a content conundrum?
The reasons for jumping headlong into content marketing vary. For some, it was an intentional, strategic decision to better support your business and to align yourself with the journey your buyers take to make purchasing decisions. For others it may be a case of FOMO, like that bungee jumping adventure your friends talked you into doing.
Regardless of where you are in the evolution of adopting a content marketing strategy, we can all use some good advice on developing content that drives better engagement from our target audiences.
This edition of our newsletter is focused on content marketing. It features a great article from Wendy Jacobson that is the first in a series on creating case studies. She will be taking us through the entire lifecycle of case study development with this series and you don’t want to miss it. How’s that for some FOMO?
We also take a deep dive on content marketing with several more articles explaining what a good content marketing foundation is, how to think like a publisher, determining content topics and even what to do with the leads you receive.
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Thanks for reading - Perry
Chief Editor | Follow Your Buyer