Newsletter | April 7, 2021

04.07.21 -- 3 Real Life B2B Content Marketing Strategies Driving Big Results

  In This Issue:  



Welcome to Q2, when scores of B2B marketers are starting to take a close and critical look at how their 2021 investments are performing. There are no badge scans to count and few face-to-face meetings to track.


So, what should we be measuring? That's the theme of this week's newsletter, and this week's featured article gives three real-life examples of how to make content work. What I especially love about these success stories is the small size of the marketing teams. Content can help you punch above your weight in a way other marketing channels simply can't.


Thanks for reading,




Abby Sorensen

Chief Editor | Follow Your Buyer


Do Your Marketing Reports Actually Matter?

Marketers can prove their value to sales and executive teams by showing data-driven metrics that are important (not just interesting) to the overall goals of the organization.

How A Small B2B Marketing Team Secured Over $28M In Quotes In Less Than A Year

Adapting to the new normal by replacing trade shows with a content marketing program helped close $6 million+ in new business.

2 Missing Pieces Of Your Marketing Attribution Puzzle

Measuring ROI in B2B marketing is easier with multi-touch and multi-contact attribution models that shed light on the entire buyer’s journey.

B2B Marketing Around The Web
How To Measure Content Marketing: The (Updated) Essential Guide

"Content marketing measurement isn’t a one-time effort," says Jodi Harris. If you're still measuring the same things as you were a year ago, or if you aren't sure what you should be measuring, her article is a good read.

3 Real Life B2B Content Marketing Strategies Driving Big Results

We like this article from Andy Crestodina so much that we just might run it every week in the Follow Your Buyer newsletter. The three strategies outlined in this post are from small B2B marketing teams making the most of their limited resources. And the scorecard at the end could -- and should -- be used by marketing teams of every shape and size.